Kartenliebe, part of the ALL IN GROUP, is realigning its leadership as the new year begins: Effective January 1, 2026, Kathleen Schied takes over the management of the company from Stefan Kick. In her new role, Schied will be responsible for the strategic evolution of the brand, further sharpening its focus on brand relevance, digital excellence, and sustainable growth.
Kathleen brings more than 25 years of experience at the intersection of brand, consumer, and growth. She has worked for internationally successful consumer brands including Campari (including Aperol) and Jägermeister, and most recently served as Chief Marketing Officer at Greenforce Future Foods. Her core expertise includes positioning and brand building, modern consumer communications, commercialization, and innovation-driven growth.
At Kartenliebe, she will leverage this expertise to consistently advance the successful business model and expand the brand’s strong market position. The goal is to reach new target audiences, further strengthen brand perception, and establish Kartenliebe as a permanent fixture in lifestyle and gifting culture over the long term.
“Kartenliebe is a brand with immense emotional value and an impressive success story. I look forward to shaping the next stage of development together with the team – through a clear strategy, innovative strength, and a deep understanding of our customers and their lifestyles,” says Kathleen. René, Founder and CEO of ALL IN GROUP, also takes a positive view of this new chapter: “Kathleen brings exactly the profile that Kartenliebe needs right now: strategic clarity, brand understanding, and the courage to rethink things. Her experience in building emotionally compelling consumer brands and her vision for long-term value creation will take the brand to the next level. We are very pleased that she will help shape the future of Kartenliebe.“
About Kartenliebe
Founded in 2019, Kartenliebe is a modern design and lifestyle brand for customizable cards, stationery, and meaningful print products. In 2025, Kartenliebe generated revenues in the mid-double-digit million range. The online shop went live in 2020 and offers customers a wide selection of designs – ranging from clean typography and modern illustrations to personalized photo motifs. Beyond classic greeting cards, the product range includes an ever-growing selection of customizable items such as invitation cards, thank-you cards, calendars, photo books, and premium print ideas for life’s special moments. Combining intuitive user guidance, high print quality, and creative customization options, Kartenliebe unites digital excellence with emotional value – creating products that aren’t just made, but hold real meaning.
About ALL IN GROUP
ALL IN GROUP was founded by René and Anna Ruhland together with Marc Ruhland and is one of Germany’s most successful e-commerce companies. In addition to Kartenliebe, the group’s portfolio includes the brands MYPOSTER, JUNIQE, ArtPhotoLimited, as well as the production company Printhouse.